12/31/2022 0 Comments Woocommerce smart reminder emailsHow Many Win-Back Emails to Sendįor a win-back email campaign, it can be tricky to determine how many emails you should send. Once you have a clear idea of what inactive means for your business, you can start working on your win-back email campaign. For example, if you sell furniture, you can expect your customers to purchase a lot less frequently than say, a clothing store. You want to start by defining the buyer cycle of your ideal customer and determine how frequently you can expect customers to make a purchase. What you’re selling will determine what will qualify a customer as inactive. For starters, you’ll need to define what’s an inactive customer in your industry. This means there are a few factors to consider. Woocommerce smart reminder emails how to#How to Segment Your Win-Back Email CampaignĪ win-back email is meant to get an inactive customer to re-engage with your business. Now, you may be wondering: why should I care about a customer who’s not interested? Why should I invest my time and effort into this? Well, when you consider it costs five times more to get new customers, it’s easy to say that a win-back email campaign has a lot of value. If a customer has lost their interest, a win-back email is a nice little nudge to get them back on your side and prompt them to engage and purchase. This kind of email marketing campaign consists of sending a series of messages that serve to re-engage inactive customers. That’s where win-back emails come in!Ĭheckout out my other email campaigns for WooCommerce. So, when a customer stops paying attention and they’ve neglected your eCommerce store for a while, you want to do your best to win them back. You spend too much time and effort building your customer list not to get as much use out of it as possible.
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